That's their job, they are in sales and ratings.
Yep! They have to "sensationalize" everything and "one up" the other networks. It's all about ratings. If they actually reported the news with sincere honesty, truth, and non-biased, or in more recent years, non-partisan views, it would be boring and no one would be interested... ratings go down along with profits from advertisers... world ends... you get the point ...lol