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Ride for Kids, AMA expand partnership The American Motorcyclist Association has joined forces with the Pediatric Brain Tumor Foundation to promote the PBTF’s Ride for Kids program, which the AMA has sanctioned since 1984. As an AMA Affiliate Partner, the PBTF will receive a $5 donation for each new AMA membership and $2.50 for renewed memberships using the code PEBRTU. The AMA will email its members about Ride for Kids events, and Ride for Kids will have a booth at the AMA’s Vintage Motorcycle Days in July. “The Pediatric Brain Tumor Foundation and Ride for Kids are terrific ambassadors for the sport of motorcycling, and we’re delighted to announce our expanded partnership during Brain Tumor Awareness Month,” said Jeff Massey, Chief Operating Officer, AMA. “We look forward to connecting them with even more supporters around the country to help cure the kids.” The AMA will be recognized as a Ride for Kids partner on event promotional materials, and the membership donation benefit will be shared in Ride for Kids emails and social media posts. “The AMA and the Pediatric Brain Tumor Foundation’s Ride for Kids program have worked closely together for years, and AMA members are some of our most loyal supporters,” said Larry Little, vice president and general manager of Motorcycle Industry Council (MIC) Events and chair of the PBTF’s board of directors. “Strengthening our partnership emphasizes that Ride for Kids is The Motorcycle Charity Event of Choice and will enable us to help more children fight their deadly disease.” Not an AMA member or need to renew your membership? Go to www.amajoin.com/pebrtu to support the Pediatric Brain Tumor Foundation. The next Ride for Kids event is in Murfreesboro, Tenn., on May 15. Sign up today by visiting www.rideforkids.org and searching for an event near you. Ride with us to cure the kids! ABOUT THE AMERICAN MOTORCYCLIST ASSOCIATION Founded in 1924, the AMA is a not-for-profit member-based association whose mission is to promote the motorcycle lifestyle and protect the future of motorcycling. As the world's largest motorcycling rights and event sanctioning organization, the AMA advocates for riders' interests at all levels of government and sanctions thousands of competition and recreational events every year. The AMA also provides money-saving discounts on products and services for its members. Through the AMA Motorcycle Hall of Fame in Pickerington, Ohio, the AMA honors the heroes and heritage of motorcycling. For more information, visit www.americanmotorcyclist.com. ABOUT RIDE FOR KIDS Ride for Kids is the longest-running, most successful motorcycle charity event in the nation. It supports the Pediatric Brain Tumor Foundation, the leading nonprofit seeking a cure for the top cause of cancer death in children. Ride for Kids also funds free educational resources, college scholarships for brain tumor survivors and emergency financial aid for families. American Honda is the presenting sponsor of Ride for Kids. Other national supporters include GEICO and Cycle World magazine. To ride with us to cure the kids, call 800-253-6530 or go to www.rideforkids.org. | ||
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