Data Asset Management
Years ago when I owned my own photography studio I got in real good habits for protecting my business' number #2 asset ... our data. Not only were we shooting all of our photos digitally but we were editing them electronically. We were talking credit card orders. We collected every bit of customer data for pinpoint marketing that we could and that data wasn't just about them - it was about their friends and family too. All of our banking, payroll, state and federal taxes . All of our contracts with our customers our vendor contractors - including open account and credit line password and logins.
We had a rigorous data asset management plan - from firewalls and password changes every 30 days to daily backup of each computer with redundant weekly backups held in a on site fire safe and two redundant copies off site at separate locations.
One of the services that we promised our customers was that we would keep their digital files FOREVER. We did this because one of our first clients lost their house in a fire - luckily we had pictures of the family as they had grown up through the years but they lost everything. It was an honor and a privilege to be able to give them back those little things that their memories were built around.
I should probably tell you that I do not trust the "cloud". Never had, probably never will. I had my identity stolen in 2004. It was stolen by an employee in the main office of the insurance company I was writing most of our life insurance through. She opened a line of credit and was able to get a home, auto, and cash loans. It took a decade to find everything she had done. Funny story with this .... I was contacted one evening by the FBI (as this crime crossed state lines) - so I answer the phone and he introduces himself as a Special Agent with the FBI so I figure it is one of my college buddies being an ass hat and hung up. He called back and I went through the list of buddies I thought it was. Admitted to the call being one of the fellas getting even for half a dozen pranks I may or may not have been personally involved with - eventually when the Special Agent stopped laughing and asking for details to a couple of the pranks I figured out he was serious as a heart attack.
Anyway - why am I taking all of your time tonight with the long post?
Well after I closed the photography studio I didn't have a need for the same level of asset management. I moved my client and financially data to external drives and refresh them every five years to guarantee the integrity of the data itself. But for myself I took a less robust and regimented approach. This weekend I have paid the price for not being proactive with my personal data management. On Friday night I lost my music drive - 30 years of music gone ... from the hair bands of 80s to the 90s hip-hop and rap to the Rat Pack classics and even the greatest hits from the Beach Boys, Led Zeppelin, Lynyrd Skynyrd, Beastie Boys, the Beattles, and so many more.
No big deal - I do a regular backup of my music library as well .... ex-wife got the CDs
On Saturday we went to the University for some homecoming festivities. Stopped at home and I notice the backup drive is not working and throwing some corrupt data errors. Not a big deal, my birthday is in a week and just like I change the smoke detector batteries on Christmas and 4th of July, I do my annual redundant backups on my birthday so I had already ordered new WD external drives. Late in the day on Saturday we head off to meet my 9 month old grandson AJ and my 1 and a half year old niece Claire at the pumpkin patch for a quick photo shoot. Get home and load the pictures on the photo external drive and reformat the camera SD card. Sat down to edit the photos and BAMMMMM blue screen of death and corrupt file warnings.
So, now my Music external drive is dead - my Photography external drive is dead - my backup external drive is dead - and my redundant backup process is almost a year old.
A local data recovery company will charge between $500 and $1500 to "TRY" and recover the last year of photographs but there really aren't any guarantees that they will be able to.
Lessons learned ....
- Computer hardware is just like appliances - when you buy more than one at the same time then they will die/malfunction at the same time
- You BETTER be as proactive about saving the things that are important to you - you only have to be as proactive as what you are willing to give up. For me not having a redundant backup within the last year means that have to be willing to give up all the picture of AJ since he was born, 15 days of vacation with my mom and dad, two family reunions, and tons of photographs of my extended family and their Slingshots
Take the time to figure out what you are willing to lose and plan to meet or exceed that expectation - be 100% proactive or you will pay for it