so - what do you think it is?

saw this on the road the other day - looks like a BMW to me, but I have no clue which one

it didnt have any plates I just assumed it was a new model that was under cover for road testing

Quote from ahm700

BMW 1 Series Sedan: Spy Shots Photo Gallery - Autoblog

close, but the grill is a bit different

I actually think it is funny. They do this so people wont recognize it when they are testing it before it is released yet by making it look like this it stands out on the road like it has a sign saying "look at me"
If it had just been white or any other standard color I would have never even noticed it and unless it is drastically different than the car it replaces I doubt even a BMW aficionado would have noticed it